Organisations with large buildings that face areas with high footfall have an opportunity to increase their income through large format outdoor digital advertising (also known as digital out of home, or DOOH advertising). This involves erecting one or more large LED panels on the outside of a building and selling advertising space to commercial advertisers via a broker. The screens are updated with new adverts via 3G and 4G mobile networks, or where practical via wired connections. Shopping centres, airports and sports venues have led the way with this kind of venture, but advertising brokers are now interested in advertising on NHS buildings. Having recently completed a deal to place an 18m2 advertising screen on the outside of an NHS car park, here are my thoughts on the topic.
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Mark Magrath MBAI am a management consultant with 12 years experience as an executive director in an NHS Foundation Trust, including 10 years as Deputy Chief Executive. I only write blogs on projects and assignments that I have personally led. My aim is to write amazing content that combines real world experience with insightful advice. Categories
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August 2021
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